With almost 52% of Brazilians and approximately 33 million people using smartphones to make purchases, according to the study The 2022 Global Digital Shopping Playbook, it is no wonder that new applications for these devices are gradually increasing. However, with so many companies developing mobile apps, which one should you choose?
With an APP, companies can expand their sales channels. In the current scenario, most people look for services and virtual stores on mobile devices.
Therefore, choosing the ideal development company to help you is a priority. After all, with the arrival of m-commerce, the demand for a business prepared and made for mobile is huge.
Is your e-commerce renewing itself for the 100% mobile reality? Then, having a reliable and experienced app development team is essential. See below a list of considerations to correctly choose one of the companies that develop mobile apps on the market.
1. Check out the mobile apps market experience
Are you wondering what it takes to create an mobile apps? You should know that, first, you need to have a quality development team to help you in this process.
This is because, even though m-commerce is something new, there are already many online mobile apps. In other words, the competition to attract the user’s attention is very high. Therefore, bringing innovation and personalization is important. But how can you do this? By researching the history of the company you are thinking of investing in.
If you search the internet, you will find several institutions that develop applications, but it is difficult to know if they are really reliable. To do this, do not hesitate to look for everything about their history in the market. This way, you will understand how they work and if their products have had good results.
2. Evaluate the mobile apps methodology used
There are several methodologies developed for creating apps, precisely to bring this unique feature to the software. Therefore, when choosing the company that will develop your application, choose one that aims for your active participation. This way, you can manage the processes and still “give personality” to the project. Another important issue is the platform on which the app will be developed. For a complete experience, it is ideal for it to work on Android and iOS systems.
This is the approach that some companies that develop apps use to get the contractor involved in decision-making, giving suggestions and guidance.
3. Functionalities
Analyze what the app’s functionalities will be. Every app must have its MVP version. Separate the functionalities between mandatory and complementary functions.
The definition of these will depend on the final objective of your app. Assuming it is an urban mobility app, the main functionalities will be: Registration and login, Geolocation, Push notifications, Login through existing accounts (Facebook, Google, Twitter, etc.), Evaluation, CRM, Chat, among others. Therefore, have a clear definition of how the app will be implemented, as this will make it easier for developers to map out all the technologies needed to implement it.
Also check whether the app development company integrates the app with your e-commerce operation. This is essential so that you don’t have to change platforms. With or without a native app, customers can enjoy a platform that enables a much more practical and intuitive shopping experience. With just one click, consumers can solve their needs wherever they are.
4. Don’t forget to check the mobile apps portfolio!
If the app development company you are considering didn’t provide you with a portfolio, ask for one! By knowing their previous work, you will understand the quality of the final product. In addition, you can get inspired and have interesting ideas for developing your app. In fact, if there is a success story that caught your attention, learn more about how it was created.
5. Get to know the team of developers
Still don’t know which company to choose? One tip is to get to know the team of developers of the business that caught your attention the most to understand how they work, as well as the development method and languages, delving deeper into the technique, they are:
- Native: apps developed specifically for a platform, adopting the programming language predetermined by the manufacturer;
- Webapp: a responsive website for mobiles;
- Hybrid: apps developed for both Android and iOS with a single source code using some framework.
Hire a company specialized in app development, preferably one that offers agile development squads. Creating an app means multidisciplinary to deal with various skills required by an app, and all of this is part of a squad, composed of a product owner, scrum master, interface designers, developers and quality analysts.
